Who’s ready to talk playoffs? Or maybe it’s the buzz around new TV shows that’s on some people’s minds? In college football the national championship game is set to be a kinda north vs south. In pro football, there’re a couple teams in the mix that hadn’t made the playoffs in years. Even with almost empty stadiums, die-hard fans will be cheering as players bring passion and mojo to the field.
But there’s something else more pressing beyond first down and 10. It’s the rollout of the Covid-19 vaccines. As the new year unfolds folks from rural towns to big cities are waiting to get their doses. After all we’ve gone through as a nation these past months, the rollout is being described as a shot of hope for many.
Covid-19 isn’t the only issue to have caused public alarm. We’ve basically had the triple-challenge of pandemic, social protests and the presidential elections. The overlap of these social/civic issues has tested our system of government, justice and healthcare. It’s why See America In Color (SAIC) represents a shot of hope for change to get past the pandemic, social protests and the post-election drama.
As our public health officials ramp up messaging on the vaccines, we learn that it was made possible by years of research after the H1/N1 virus outbreak. The science behind the vaccines might not make sense to everybody, which is one reason people could hold doubts. Similarly, SAIC as a social-edge campaign/platform came out of a deep dive in American history, the ‘Black to America’ story and Hometown Strong comebacks. One way to make sense of it all is in SAICs snapshot of history.
It was James Madison who, in describing the difference between the north and south said “the institution of slavery and its consequences formed the line of discrimination.” That was America’s original ‘fault line’ so to speak. As with the trauma of earthquakes and Tsunamis, our fault lines are where social grievances and political drama play out. So, with SAICs 2021 rollout and impact statement we say, “Dear America, it’s year 21 and century 21, which should mean a coming-of-age in how we respond to this triple-challenge.” It’ll take a model of civic excellence around equality, access, justice and unity:
College football players have been wearing impact statements on their helmets. The ‘equality’ message connects with them when you consider the different types of surfaces they play on. Some stadiums have natural turf while others have artificial. In the case of artificial, those fields seem to come in different shades of green, grey, red and blue. But no matter the type of surface, the rules still provide for a ‘level playing field.’ In the same way, when it comes to the civic/social issues of our time, no matter what shades of color we are, equality should ensure a level playing field.
This year NJ changed its county office titles from Freeholder to County Commissioner. The old name was a holdover from when only the wealthy, those who owned property or those who were free got access to resources. Imagine if the nature gods decided to only allow some people access to oxygen (O2) based on wealth and the rest of us only got leftover oxygen as in one-part ‘O’ or none at all? In a sense that’s what happens when we limit access to resources based on a ‘grinch leader’ mentality. It’s been said that the most basic part of a democracy is access to voting. The ballot box is something to watch since in America’s history there’ve been repeated efforts at suppression and intimidation.
Dr King once said, “The arc of the moral universe is long, but it bends towards justice.” James Baldwin is quoted as saying “Ignorance allied with power is the most ferocious enemy of justice.” These quotes remind us that justice should be fair-minded and ‘smarts’-building. A simple way to think of justice is in the ‘targeting’ call in football. To play smart and avoid injury, a player cannot use the crown of the head to make a tackle. If ‘targeting’ is confirmed after video review, then there’s a penalty. So, in terms of social injustices or wrongful loss of life whether with law enforcement or other entity, if ‘biased targeting’ is confirmed there should be a penalty.
The first principle in the Kwanzaa tradition is unity. The first part of USA is tied to unity. With SAIC we can achieve unity through features built around content for smart curriculum, a campaign for change, a platform for closing the ‘civics gap’ and a bridge to crossover the cultural divide. Plus, we can achieve unity like what happens in a holiday light display. We string-together a series of wires and flip the switch to get a beautiful array of bright lights. Well, with a model of civic excellence we can produce #CitizenShining moments from coast to coast in the biz world and throughout communities.
So the TV networks or streaming channels aren’t the only ones doing a rollout of new shows or new season of current shows. We’re also doing a 2021 rollout of SAICs Essay Contest and Friday Night Flights to meet the triple-challenge of the day. These past months have been tough in many respects. We’ve had to adjust to a different kind of normal. But with our rollout rooted in reality and focused on returning back to life better we hope that this year brings not just a turnaround but also a feeling like we belong as you hold SAIC close.
You can join the conversation and support our efforts with SAICs “Dear America 2021” Impact Statement at the Facebook ‘Hometown Chat’ Page here http://www.Facebook.com/seeamericaincolor.
Tracks: Ciara Ft Ester Dean – Rooted – https://youtu.be/bUAxPG3GYi8
X Ambassadors – Belong – https://youtu.be/KH6MwwKdTqY